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| The Value Proposition |
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Distributor Benefits
• Ability to offer complex products to their customers, enhancing the
customer’s product selection experience. Result: increased sales.
• Minimal need for a webmaster or outside web dev shop. New products
can be placed on distributor’s web site in minutes. Existing products,
pricing, copy and more can be updated through innovative web-services-based
information exchange via centralized server.
• Ability for syndicated products to be stylized to adhere to the look
and feel of the distributor’s web site.
• Distributor does not need to purchase any software or hardware. All
they need is a connection to the Internet and a web site. The product syndication
services ‘bolts on’ to a distributor’s existing site – it
doesn’t require any disruption of the existing E-Commerce solution.
• Rather than spending hours trying to figure out how to set up a complex
product for sale on their web site, distributors can ‘drag and drop’ a
single line of code that will cause a ready-to-view dynamic object to display
for their customers. The entire process takes only minutes.
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Manufacturer Benefits
• Expand distribution capabilities
by helping distributors simplify the sale of complex products
online. Result: increased manufacturer sales.
• Centralizes all product information at the manufacturer level, improving
the exchange of product information between the manufacturer and its distributors.
Product information is available as syndicated dynamic objects as well as machine-readable
web-services feeds.
• Manufacturer can manage all content associated with each product: descriptions,
SKU’s, pricing, photos, spec sheets, etc. All content uploaded to central
server is immediately propagated to distributors 24/7.
• Manufacturer can set pricing for each group of distributors. Distributors
can configure their accounts to either automatically accept all product information
updates, or to moderate them in groups, or on a product-by-product basis.
• Product Syndication is a Software as a Service (SaaS). There is no software
nor hardware to purchase nor install. The service is pre-installed on our servers
in our data center.
• By placing a powerful tool like product syndication into the hands of
its distributors, distributors will be more effectively able to sell complex
products, and better able to manage product information on their web site and
back-end systems. This will result in increased distributor retention, since
distributors will tend to become accustomed to the service,
and it will serve as an effective switching barrier with respect to competing
manufacturers that do not offer syndicated
services.
• This service can be a revenue stream for the manufacturer, offered as
a subscription service or assigned to the distributor as an added value proposition.
• Manufacturers have a vested interest in the success of their distributors.
Any tools that help their distributors sell their products is of benefit to the
distributor, and will tend to strengthen the relationship. |
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Benefit Summary
• Enhanced shopping experience
for customers. Result: increased sales for both the distributor
and manufacturer.
• Strengthens the manufacturer/distributor relationship, increasing perceived
switching barriers with respect to competing manufacturers.
• Simplifies the selection process of products with complex and confusing
variations such as length, width, thickness, color, etc.
• Allows product information to be efficiently and instantly downloaded
from a centralized server, ensuring that product information at the distributor
level is up-to-date. Information includes pricing, descriptions, SKU’s,
photos, spec sheets, etc.
• A new model for managing the outreach of product information from manufacturers
to distributors. Replaces tedious hands-on methods
of updating product information with quick and easy automated
information exchange – right over the Internet. |
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